How to Build a Waitlist and Fill Gaps Without Chasing Clients
Jennifer Santamarina
September 11, 2025
If you’ve ever had a last-minute cancellation or an awkward gap in your day, you know how frustrating it can be. On the flip side, maybe you’re booked solid and have no way to accommodate new clients who are eager to work with you. Here’s the truth: your calendar doesn’t have to be chaos. When you have the right systems in place, you stay in control — not your schedule.
1. Start with a Simple Waitlist
You don’t need to turn people away. Instead, give them an option to join your waitlist. That way, when someone reschedules or cancels, you can offer that spot to someone who’s already interested — no scrambling required.
2. Use Automation to Offer Openings Instantly
Don’t spend your day texting around trying to fill an opening. Canery lets you automate the process: when a spot opens up, waitlisted clients get notified automatically. The first to respond can book it — and your calendar stays full, without the chase.
3. Batch Your Services to Maximize Efficiency
Group similar services together or block off specific times for certain types of work. This helps reduce awkward gaps and makes your day flow better — all while leaving room for higher-demand services or loyal clients who need flexibility.
4. Use Booking Deadlines to Create Urgency
Encourage your waitlist to act quickly by setting booking windows. Example: “This spot is available for the next 12 hours!” Creating a sense of urgency helps reduce ghosting and keeps your schedule moving.
5. Reward Flexibility
Clients who are open to short-notice appointments can be gold. Give them the option to opt in for last-minute availability — and maybe even offer a small discount or bonus for filling those tricky spots.
You don’t have to run your business like a game of calendar Tetris. With a little strategy (and a smart system), you can keep your days full, reduce stress, and serve more clients without working more hours.
Let Canery auto-fill your calendar with waitlisted clients — no chasing required.
Our scheduling tools help you manage demand, fill cancellations, and stay fully booked with less effort.
👉 Try Canery today and let your schedule work for you.